In an era where social media dominates the digital landscape, mastering the art of crafting engaging and persuasive content is essential for businesses and individuals alike. Recognizing this need, a seminar titled “The Art of Writing in Social Media” was held on Friday, March 22, 2024, offering some Petranesians valuable insights and strategies for creating impactful content.

A Collaboration event hosted by PCU Library and UKM Menulis Kreatif, the seminar featured esteemed guest speaker Putu M. Wijaya, an expert in the field of User Experience (UX) writing and the Lead UX Writer at tiket.com. Wijaya, an alumnus of DKV PCU Batch 2010, brought a wealth of knowledge and practical experience to the event.

The seminar also served as a platform for participants to engage in interactive discussions and Q&A sessions, allowing participants to gain further insights and clarification on specific topics related to social media content creation.

Overall, the seminar on “The Art of Writing in Social Media” proved to be a valuable resource for marketers, content creators, and anyone looking to harness the power of social media for effective communication and engagement. With the guidance of experts like Putu M. Wijaya, attendees left equipped with the knowledge and tools needed to elevate their social media presence and captivate their audience effectively.

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